Soak Up the Sparkle of Rodeo Drive

North America - Editor - 06 August 2008

Soak Up the Sparkle of Rodeo Drive

Many have only heard of or seen Rodeo Drive, the upscale Beverly Hills neighborhood in America, in the movies. But when tourists get the opportunity to explore the great United States, Rodeo Drive is often at the top of their list of sights and attractions to visit. Although most working class residents and visitors can only dream of walking out of these stylish and couture stores with bags in hand, there are a few stores that are affordable and allow visitors the luxury of purchasing an item on the world famous Rodeo Drive.

Rodeo Drive is a mere three blocks in size between Santa Monica Boulevard and Wilshire Boulevard. It is at its most beautiful during December, when shops light up their windows with stylish Christmas decorations and the streets and trees are alive with light and the spirit of the holiday season. Some of the biggest Hollywood stars slip into Rodeo Drive for some retail therapy, giving tourists the opportunity to perhaps run into a celebrity or two. In June, Rodeo Drive is home to the annual vintage car show, known as the Concours on Rodeo, where car fanatics, such as Jay Leno, enter their special cars for all to see.

Some of the top designers in the world have their clothing on sale in the boutiques of Rodeo Drive, from Coco Chanel to Valentino and Armani to Christian Dior. And with stores such as Café Rodeo, Gianni Versace, Christian Dior, Tiffany, Ralph Lauren, Dolce & Gabbana, Cartier, Valentino, Gucci and Tiffany, tourists are in for a style and glamour extravaganza. When it comes to stores such as Bijan, where clients pay approximately $50 for a pair of socks, an appointment needs to be made to gain access to the store.

The newest addition to Rodeo Drive is the Two Rodeo centre that cost approximately $200 million to construct and looks more like a movie set than an outdoor shopping centre. Complete with colorful flowerbeds, trees, cobblestone streets, buildings of stone and marble, wrought iron street lamps, fountains and archways, this part of Rodeo Drive is very popular with tourists, with the fountains providing the ideal photo backdrop.

Rodeo Drive is charming, alluring and spellbinding, all in the same breath. Visitors to America are recommended to take time out to walk these few blocks and marvel not only at the beauty of the buildings and stores, but to experience the old school atmosphere of wealth and fame that cannot be experienced anywhere else in the world.


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